Winning strategies for the new Latin markets
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Contributions
- Simon, Françoise - Contributor
- Haar, Jerry, 1947- - Contributor
Publication
2003 - Financial Times, Upper Saddle River, NJ, New Jersey
Language
English
Word Count
91,000 words, Guess
Page Count
364 pages
Identifiers
- Open LibraryOL17052410M
- ISBN-100130617164
- OCLC Control Number50064456
- OCLC Control Numberwinningstrategie0000robl
- Library of Congress Control Number2002026400
and 2 more
- Goodreads1834615
- LibraryThing1776824
Classifications
- LCCHF3230.5.Z5 R63 2003
Description
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
Subjects
Topics
Places
Genres
- Case studies
Series Statement
- Financial Times Prentice Hall books
Other Editions
- Winning strategies for the new Latin markets
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