Media competition and coexistence
the theory of the niche
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Author
Publication
2003 - L. Erlbaum Associates, Mahwah, N.J, New Jersey
Language
English
Word Count
36,250 words, Guess
Page Count
145 pages
Identifiers
- Open LibraryOL3568713M
- ISBN-100805837876
- OCLC Control Number61451788
- OCLC Control Number49681336
- Library of Congress Control Number2002069349
and 2 more
- LibraryThing5223844
- Goodreads571964
Classifications
- DDC338.4/730223
- LCCP96.E25 D56 2003
- LCCP96.E25D56 2002
and 1 more
- LCCP96.E25 D56 2003eb
Description
"This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media - audience, advertisers, money - and how they compete, using examples from a variety of studies." "A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business."--Jacket.
Subjects
Other Editions
- Media competition and coexistence: the theory of the niche
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