C. Samuel Craig

The Development of Media Models in Advertising

An Anthology of Classic Articles (The History of Advertising)

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Author

C. Samuel Craig

Contributions

Avijit Ghosh (Editor) - Contributor

Publication

1986-11-01 - Taylor & Francis

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Physical Format

Hardcover

Identifiers

ISBN-100824067622
ISBN-139780824067625
Open LibraryOL8122541M

Subjects

Topics

Mathematical models Advertising media planning Advertising By Broadcast Media

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