The Product Development Challenge
Competing Through Speed, Quality, and Creativity
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Author
Contributions
- Steven C. Wheelwright (Editor) - Contributor
Publication
1995-04-01 - Harvard Business School Press
Language
English
Word Count
112,000 words, Guess
Page Count
448 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8089907M
- ISBN-139780875846095
- ISBN-100875846092
- OCLC Control Number31607323
- OCLC Control Numberproductdevelopme00kimb
and 3 more
- Library of Congress Control Number94044895
- LibraryThing252627
- Goodreads134519
Classifications
- LCCHD31 .P763 1994
Description
Discusses new product development, fast cycle capability, technical strategy, research and development, managing innovation, teamwork, and quality, and looks at specific cases.
First Sentence
Digital Equipment's effort in the 1980s to develop high-density disk drives is an outstanding example of how a company can use a development project to create not only a new product or process but also a competitively important expertise.
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