Author

Contributions

  • Steven C. Wheelwright (Editor) - Contributor

Publication

1995-04-01 - Harvard Business School Press

Language

English

Word Count

112,000 words, Guess

Page Count

448 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number94044895
  • LibraryThing252627
  • Goodreads134519

Classifications

  • LCCHD31 .P763 1994

Description

Discusses new product development, fast cycle capability, technical strategy, research and development, managing innovation, teamwork, and quality, and looks at specific cases.

First Sentence

Digital Equipment's effort in the 1980s to develop high-density disk drives is an outstanding example of how a company can use a development project to create not only a new product or process but also a competitively important expertise.

Subjects

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