Building the Brand-Driven Business
Operationalize Your Brand to Drive Profitable Growth
1 edition
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Author
Contributions
- David A. Aaker (Foreword) - Contributor
Publication
2002-09-17 - Jossey-Bass
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Hardcover
Identifiers
- ISBN-100787962554
- ISBN-139780787962555
- Open LibraryOL8148854M
First Sentence
Ten years ago, most companies thought that focusing on the brand really meant focusing on the latest and greatest advertising campaign.
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