Author

Contributions

  • Henderson, Lisa Leslie, author - Contributor

Publication

2014 - , New Jersey

Language

English

Word Count

88,500 words, Guess

Page Count

354 pages

Identifiers

and 2 more
  • Better World Books9781118760833
  • Open LibraryOL27184990M

Classifications

  • DDC658.8/72
  • LCCHF5415 .W384 2014
  • LCCHF5415 .W3577 2014
and 1 more
  • LCCHF5415.1265

Description

"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--

Subjects

Links

Other Editions

  • The digital marketer: ten new skills you must learn to stay relevant and customer-centric2014-01-01

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