The digital marketer
ten new skills you must learn to stay relevant and customer-centric
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Author
Contributions
- Henderson, Lisa Leslie, author - Contributor
Publication
2014 - , New Jersey
Language
English
Word Count
88,500 words, Guess
Page Count
354 pages
Identifiers
- Internet Archivedigitalmarketert0000webe
- ISBN-101118760832
- ISBN-139781118760833
- Library of Congress Control Number2012287630
- OCLC Control Number866617319
and 2 more
- Better World Books9781118760833
- Open LibraryOL27184990M
Classifications
- DDC658.8/72
- LCCHF5415 .W384 2014
- LCCHF5415 .W3577 2014
and 1 more
- LCCHF5415.1265
Description
"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--
Other Editions
- The digital marketer: ten new skills you must learn to stay relevant and customer-centric
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