Contributions

  • Gerber, Alan S. - Contributor

Publication

2008 - Brookings Institution Press, Washington, D.C, District of Columbia

Language

English

Word Count

56,250 words, Guess

Page Count

225 pages

Identifiers

and 3 more

Classifications

  • DDC324.70973
  • LCCJK2281 .G74 2008
  • LCCJK2281.G74 2008

Description

"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.

Subjects

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