Konsumentenverhalten in ereignisinduzierten Markenkrisen
der Einfluss der Markenbeziehungsqualität
1. Aufl.
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Word Count
50,500 words, Guess
Page Count
202 pages
Identifiers
- Internet Archivekonsumentenverha00weig
- ISBN-103835007386
- ISBN-139783835007383
- OCLC Control Number180146610
- Better World Books9783835007383
and 1 more
- Open LibraryOL27067524M
Classifications
- DDC658.827
- LCCHF4999.2-6182
Subjects
Topics
TheorieSchätzungNegativitätDeutschlandKundentreueFirmenimageMarkenimageMassenmedienProduktimageHandelsmarkeMarkenpolitikMarkenartikelKrisenmanagementBerichterstattungBeziehungsmarketingVerbraucherverhaltenKonsumentenverhalten
Series Statement
- Gabler Edition Wissenschaft
Other Editions
- Konsumentenverhalten in ereignisinduzierten Markenkrisen: der Einfluss der Markenbeziehungsqualität
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