The hidden art of interviewing
the use of NLP and more in market research interviewing
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Author
Contributions
- Terry, Roger. - Contributor
Publication
2007 - John Wiley & Sons, Chichester, West Sussex, England, England
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- ISBN-139780470060797
- ISBN-100470060794
- Goodreads2360367
- LibraryThing4542921
- Library of Congress Control Number2007011328
and 2 more
- Better World Books9780470060797
- Open LibraryOL17855139M
Classifications
- DDC658.8/3
- LCCHF5415.2 .M3829 2007
- LCCHF5415.2
Description
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
Subjects
Other Editions
- The hidden art of interviewing
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