Measuring the sales and profit results of advertising
a managerial approach
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Author
Publication
1969 - Association of National Advertisers, New York, New York (State)
Language
English
Word Count
33,250 words, Guess
Page Count
133 pages
Identifiers
- Library of Congress Control Number72106951
- OCLC Control Number54543
- Open LibraryOL5314004M
Classifications
- DDC659.1
- LCCHF5823 .C157
Subjects
Topics
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