Publication

2004-04-01 - University Of Chicago Press

Language

English

Word Count

66,500 words, Guess

Page Count

266 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2003014235
  • LibraryThing723744
  • Goodreads1347930

Classifications

  • LCCBV652.97.U6H46 2004

Description

"In 1999, the Reverend Jerry Falwell outed Tinky-Winky, the purple character from TV's Teletubbies. Events such as this reinforced in many quarters the common idea that evangelicals are reactionary, out of touch, and just plain paranoid. But reducing evangelicals to such caricatures does not help us understand their true spiritual and political agendas and the means they use to advance them. Shaking the World for Jesus moves beyond sensationalism to consider how the evangelical movement has effectively targeted Americans - as both converts and consumers - since the 1970s." "Thousands of products promoting the Christian faith are sold to millions of consumers each year through the Web, mail order catalogs, and even national chains such as Kmart and Wal-Mart. Heather Hendershot explores in this book the vast industry of film, video, magazines, and kitsch that evangelicals use to spread their message. Focusing on the center of conservative evangelical culture - the white, middle-class Americans who can afford to buy "Christian lifestyle" products - she examines the industrial history of evangelist media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace."--BOOK JACKET.

First Sentence

Nonbelievers often respond to evangelical Christians with fear or ridicule.

Subjects

Other Editions

  • Shaking the World for Jesus: Media and Conservative Evangelical CultureHardcoverUniversity Of Chicago Press2004-04-01

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!