IMC
using advertising and promotion to build brands
1st ed
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Word Count
195,750 words, Guess
Page Count
783 pages
Identifiers
- Internet Archiveimcusingadvertis0000dunc
- ISBN-10025621476X
- ISBN-100071123318
- ISBN-139780256214765
- ISBN-139780071123310
and 2 more
- Library of Congress Control Number2001030302
- Open LibraryOL15364427M
Classifications
- LCCHF5415.13 .D846 2002
Subjects
Series Statement
- The McGraw-Hill/Irwin series in marketing
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