Publication

2002-05-01 - AMACOM/American Management Association

Language

English

Word Count

72,000 words, Guess

Page Count

288 pages

Physical Format

Paperback

Identifiers

and 3 more
  • Library of Congress Control Number2002001933
  • LibraryThing158990
  • Goodreads1903227

Classifications

  • LCCHF5415.1265 .L482 2002

First Sentence

Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"

Subjects

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