Ethical marketing and the new consumer
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Word Count
68,000 words, Guess
Page Count
272 pages
Identifiers
- Internet Archiveethicalmarketing0000arno
- ISBN-100470743026
- ISBN-139780470743027
- Library of Congress Control Number2009021630
- OCLC Control Number276340579
and 2 more
- Better World Books9780470743027
- Open LibraryOL24022323M
Classifications
- DDC658.8
- LCCHF5415 .A743 2009
- LCCHF5415.32
Description
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description
Subjects
Other Editions
- Ethical marketing and the new consumer
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