Trade Shows in the Globalizing Knowledge Economy
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Publication
2014 - Oxford University Press
Language
English
Word Count
86,000 words, Guess
Page Count
344 pages
Identifiers
- Open LibraryOL28531423M
- ISBN-100199643083
- ISBN-139780199643080
- Library of Congress Control Number2014931563
- OCLC Control Number890992991
and 2 more
- Better World Books9780199643080
- Better World BooksKT-306-258
Classifications
- LCCT396
- LCCMLCM 2015/42695 (T)
- LCCT396 .B37 2014
Description
This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.
Subjects
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