Publication

2014 - Oxford University Press

Language

English

Word Count

86,000 words, Guess

Page Count

344 pages

Identifiers

and 2 more
  • Better World Books9780199643080
  • Better World BooksKT-306-258

Classifications

  • LCCT396
  • LCCMLCM 2015/42695 (T)
  • LCCT396 .B37 2014

Description

This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.

Subjects

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