Author

Contributions

  • Curtis, Tony (Anthony) - Contributor
  • Chartered Institute of Marketing - Contributor

Publication

2006 - Elsevier/Butterworth-Heinemann, Amsterdam, Netherlands

Language

English

Word Count

94,000 words, Guess

Page Count

376 pages

Physical Format

Electronic resource

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415.13 .W55 2006eb
  • LCCHF5415.13.W55 2006

Alternate Titles

  • Marketing management in practice

Subjects

Links

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