Yoram Wind

Customerization

the next revolution in mass customization

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Author

Yoram Wind

Contributions

Rangaswamy, Arvind - Contributor
Marketing Science Institute - Contributor

Publication

2000 - Marketing Science Institute, Cambridge, MA, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number45242825
Open LibraryOL52351320M

Alternate Titles

Customerization, the next revolution in mass customization

Subjects

Topics

Marketing Management Manufactures Service industries Consumers' preferences Technological innovations

Series Statement

Report -- no. 00-108

Other Editions

Customerization: the next revolution in mass customizationMarketing Science Institute2000-01-01

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