Growth hacker marketing
a primer on the future of PR, marketing, and advertising
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Word Count
27,750 words, Guess
Page Count
111 pages
Identifiers
- Internet Archivegrowthhackermark0000holi
- ISBN-101591847389
- ISBN-139781591847380
- Library of Congress Control Number2014016764
- OCLC Control Number911022861
and 5 more
- OCLC Control Number879468751
- Better World BooksW7-AKO-631
- Better World Books9781591847380
- Better World Books542-BAC-521
- Open LibraryOL27166662M
Classifications
- DDC658.8
- LCCHF5415 .H7246 2014
- LCCHF5415.H7246 2014
Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Subjects
Other Editions
- Growth hacker marketing: a primer on the future of PR, marketing, and advertising
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