Contributions

  • Chartered Institute of Marketing. - Contributor

Publication

2004 - Elsevier Butterworth-Heinemann, Oxford, England

Language

English

Word Count

62,000 words, Guess

Page Count

248 pages

Identifiers

  • ISBN-100750661941
  • ISBN-139780750661942
  • Goodreads3373926
  • Open LibraryOL22126843M

Classifications

  • DDC658.83

Subjects

Series Statement

  • CIM coursebook

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