Le MARKETING ET LA COMMUNICATION FACE À L'IMPRÉVISIBLE - Mobilité, réactivité, adaptation
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Word Count
39,500 words, Guess
Page Count
158 pages
Identifiers
- ISBN-139782296547728
- ISBN-102296547729
- Open LibraryOL43439931M
Alternate Titles
- Harmatheque.
Description
L'auteur s'attaque ici à un changement majeur pour les entreprises en général (y compris les agences de communication). L'imprévisible implique que les entreprises fortes de demain seront désormais les plus mobiles, les plus agiles, les plus rapides. Plus les entreprises seront mobiles, plus elles seront stables.
Subjects
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