The opinion makers
an insider reveals how media polls distort elections and manipulate consent
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Word Count
49,000 words, Guess
Page Count
196 pages
Identifiers
- Internet Archiveopinionmakersins0000moor
- ISBN-100807042323
- ISBN-139780807042328
- Goodreads3934377
- LibraryThing5781310
and 4 more
- Library of Congress Control Number2008015392
- OCLC Control Number222250202
- Better World Books9780807042328
- Open LibraryOL16775257M
Classifications
- DDC303.3/80973
- LCCHN90.P8 M65 2008
- LCCHN90.P8M65 2008
Description
Since the mid-1930s, Americans’ opinions on everything from presidents to products have been a central part of news reporting. Today, the news media dominates the polling industry. David W. Moore—lauded as a “scholarly crusader” by Herbert Mitgang in the New York Times—exposes an industry intent on serving headlines rather than democracy and the sometimes disastrous consequences for all Americans, from the myth of public support for the invasion of Iraq to early presidential frontrunners selected not by voters but by pollsters.In this presidential election year, Moore offers a fresh approach to the candidates’ polling percentages including preelection that polls conceal rampant voter indecision. He profiles pollsters’ tactics and demonstrates why public policy polls are almost always wrong. Going beyond a clear and critical argument for reform, Moore outlines steps to make polls deliver on their promise to monitor the pulse of democracy.
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- The opinion makers
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