Successful direct marketing methods
the Bob Stone direct marketing book
3rd ed.
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Author
Publication
1984 - Crain Books, Chicago, IL, Illinois
Language
English
Word Count
124,000 words, Guess
Page Count
496 pages
Identifiers
- Internet Archiveoriginellefabeln00fyan
- ISBN-100872510867
- ISBN-139780872510869
- Goodreads3913130
- Library of Congress Control Number83071078
and 2 more
- OCLC Control Number10767281
- Open LibraryOL3192352M
Classifications
- DDC658.8/4
- LCCHF5415.122 .S76 1984
Description
This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
Subjects
Other Editions
- Successful direct marketing methods: the Bob Stone direct marketing book
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