Publication

2000-02-04 - Wiley

Language

English

Word Count

240,000 words, Guess

Page Count

960 pages

Physical Format

Hardcover

Identifiers

  • ISBN-100471332704
  • ISBN-139780471332701
  • Goodreads4223545
  • Library of Congress Control Number99019482
  • Better World Books9780471332701
and 1 more

Classifications

  • LCCTX911.3.M3 L49 2000
  • LCCTX911.3.M3L49 2000

First Sentence

Chapter 1 reviews the fundamental marketing concept.

Subjects

Other Editions

  • Marketing Leadership in Hospitality: Foundations and PracticesHardcoverWiley2000-02-04

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