Author

Contributions

  • Plummer, Joseph Thornton, 1941- - Contributor
  • Advertising Research Foundation - Contributor

Publication

2007 - Wiley, Hoboken, N.J, New Jersey

Language

English

Word Count

75,500 words, Guess

Page Count

302 pages

Identifiers

  • ISBN-139780470051054
  • ISBN-100470051051
  • Goodreads916457
  • LibraryThing3442284
  • Library of Congress Control Number2007002550
and 2 more
  • Better World Books9780470051054
  • Open LibraryOL17233510M

Classifications

  • LCCHF6146.I58 O55 2007
  • LCCHF6146.I58O55 2007

Subjects

Other Editions

  • The online advertising playbookWiley2007

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!