Digital engagement
internet marketing that captures customers and builds intense brand loyalty
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Author
Contributions
- Heyman, Bob, 1948- - Contributor
Publication
2009 - American Management Association, New York, New York (State)
Language
English
Word Count
61,000 words, Guess
Page Count
244 pages
Identifiers
- Internet Archivedigitalengagemen00hard_598
- Internet Archivedigitalengagemen0000hard
- ISBN-139780814410721
- ISBN-100814410723
- Goodreads3998810
and 5 more
- LibraryThing7841007
- Library of Congress Control Number2008030020
- OCLC Control Number227033789
- Better World Books9780814410721
- Open LibraryOL16960698M
Classifications
- DDC658.8/72
- LCCHF5415.1265 .H3663 2009
- LCCHF5415.1265.H3663
Description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:stop burning money on web advertising campaigns that don't delivertweak websites to improve conversions and traffic flowmaster proven strategies for consumer-generated media to generate buzz and improve brand recognitionFeaturing case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Other Editions
- Digital engagement
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