Natural capitalism

Description

There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolution

Description

"In this paradigm for the economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution, one that promises to transform our fundamental notions about commerce and its role in shaping our future."--BOOK JACKET. "Over the past decade many farsighted companies have begun to discover remarkable opportunities for saving both money and resources through the ingenious application of novel technologies and business practices."--BOOK JACKET. "In the book, these durable, practical, and stunningly profitable principles are synthesized for the first time into the foundations for a system called natural capitalism."--BOOK JACKET. "Drawing upon sound economic logic, intelligent technologies, and the best of contemporary design, Natural Capitalism presents a business strategy that is both profitable and necessary. The companies that practice it will not only take a leading position in addressing some of our most profound economic and social problems, but will gain a decisive competitive advantage through the worthy employment of resources, money, and people."--BOOK JACKET.

Subjects

Other Editions

• Natural capitalism: creating the next industrial revolutionLittle, Brown and Co.1999-01-01
• Natural CapitalismElectronic resourceLittle, Brown and Company2007-01-01