Marketing convergence
how the leading companies are profiting from integrating online and offline marketing strategies
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Author
Contributions
- Spiegel, Ted - Contributor
Publication
2003 - South-Western, Mason, OH, Ohio
Language
English
Word Count
58,000 words, Guess
Page Count
232 pages
Identifiers
- Internet Archivemarketingconverg0000jone
- ISBN-100538727195
- ISBN-139780538727198
- Goodreads1684219
- Library of Congress Control Number2003275731
and 2 more
- OCLC Control Number51642520
- Open LibraryOL3705960M
Classifications
- DDC658.8
- LCCHF5415 .J635 2003
Subjects
Other Editions
- Marketing convergence
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