Advances in Business and Management Forecasting
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Author
Publication
2009 - Emerald Group Publishing Limited, No place, unknown, or undetermined
Language
English
Word Count
70,250 words, Guess
Page Count
281 pages
Physical Format
Electronic resource
Identifiers
- Open LibraryOL27014791M
- ISBN-139781848555488
- ISBN-101848555482
- OCLC Control Number743202099
Classifications
- DDC658.40355
- LCCHD30.27
- LCCHD30.27.A383 2009
Description
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Subjects
Links
Other Editions
- Advances in Business and Management Forecasting
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