Wireless data services
technologies, business models, and global markets
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Author
Contributions
- Nakamura, Yasuhisa. - Contributor
Publication
2003 - Cambridge University Press, Cambridge, UK, England
Language
English
Word Count
90,250 words, Guess
Page Count
361 pages
Identifiers
- Open LibraryOL18791995M
- ISBN-100521828430
- OCLC Control Number51804637
- OCLC Control Numberwirelessdataserv0000shar
- Library of Congress Control Number2003043594
and 2 more
- LibraryThing6252784
- Goodreads1499963
Classifications
- DDC384.3/3
- LCCHE7631 .S53 2003
Description
There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.
Subjects
Topics
Other Editions
- Wireless data services: technologies, business models, and global markets
Show 2 more editions
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