Carolyn Yoon

Tears, cheers, and fears

the role of emotions in advertising

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Author

Carolyn Yoon

Contributions

Marketing Science Institute - Contributor

Publication

1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number24167792
Open LibraryOL52654583M

Subjects

Topics

Advertising Marketing research Psychological aspects Motivation research (Marketing)Psychological aspects of Advertising

Series Statement

Report (Marketing Science Institute) -- no. 91-112

Other Editions

Tears, cheers, and fears: the role of emotions in advertisingMarketing Science Institute1991-01-01

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