The World Wide Web as an industrial marketing communication tool
models for the identification and assessment of opportunities
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Author
Contributions
- Berthon, Pierre. - Contributor
- Watson, Richard. - Contributor
- Henley Management College. - Contributor
Publication
1996 - Henley Management College, Henley-on-Thames, England
Language
English
Word Count
6,750 words, Guess
Page Count
27 pages
Identifiers
- ISBN-101897866917
- ISBN-139781897866917
- Open LibraryOL16558007M
Subjects
Topics
Places
Series Statement
- Henley working paper -- No. 9607
- Working paper / Henley Management College -- HWP9607
- Working paper -- HWP9607.
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