Publication

2002-08-01 - Irwin/McGraw-Hill

Word Count

250 words, Guess

Page Count

1 pages

Physical Format

Hardcover

Identifiers

and 1 more

Classifications

  • LCCHD30.28 .P3395 2003

Description

With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover.

Subjects

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