New Consumer Marketing
Managing a Living Demand System
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Word Count
54,500 words, Guess
Page Count
218 pages
Identifiers
- Open LibraryOL7597819M
- ISBN-139780470844823
- ISBN-100470844825
- OCLC Control Number51966300
- OCLC Control Number53145869
and 2 more
- OCLC Control Numbernewconsumermarke0000bake
- Library of Congress Control Number2003007455
Classifications
- LCCHF5415 .B279 2003
Description
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
First Sentence
As a member of faculty at Cranfield School of Management I have met many senior marketers over recent years who have become frustrated that 'marketing doesn't seem to be working any more'.
Subjects
Topics
Other Editions
- New Consumer Marketing: Managing a Living Demand System
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