Marketing & selling the travel product
2nd ed
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Contributions
- Resnick, Barry Paul - Contributor
Publication
2000 - Delmar, Albany, N.Y, New York (State)
Language
English
Word Count
75,500 words, Guess
Page Count
302 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketingselling0000burk
- Internet Archivemarketingselling0000burk_x0c6
- ISBN-100827376480
- ISBN-139780827376489
- LibraryThing3227929
and 4 more
- Library of Congress Control Number99043258
- OCLC Control Number42072229
- Better World Books9780827376489
- Open LibraryOL22855649M
Classifications
- LCCG155.A1 B88 2000
- LCCG155.A1B88 2000
Alternate Titles
- Marketing and selling the travel product
Description
This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples. - Back cover.
Subjects
Topics
Other Editions
- Marketing & selling the travel product
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