Contributions

  • Resnick, Barry Paul - Contributor

Publication

2000 - Delmar, Albany, N.Y, New York (State)

Language

English

Word Count

75,500 words, Guess

Page Count

302 pages

Physical Format

Paperback

Identifiers

and 4 more

Classifications

  • LCCG155.A1 B88 2000
  • LCCG155.A1B88 2000

Alternate Titles

  • Marketing and selling the travel product

Description

This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples. - Back cover.

Subjects

Other Editions

  • Marketing & selling the travel productPaperbackDelmar2000-01-01

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