Imidzh regionov Rossii
innovat︠s︡ionnye tekhnologii i strategii rebrendinga
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Author
Publication
2016 - Mezhdunarodnye otnoshenii︠a︡, Moskva, Russia (Federation)
Language
Russian
Word Count
71,750 words, Guess
Page Count
287 pages
Identifiers
- ISBN-105713315517
- ISBN-139785713315511
- OCLC Control Number958391505
- Open LibraryOL44580641M
Classifications
- LCCHC340.12.Z9 V37 2016
Description
V monografii rassmatrivayutsya vozmozhnosti formirovaniya sovremennogo imidzha rossiyskikh regionov s ispol'zovaniyem innovatsionnykh tekhnologiy rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyy opyt otechestvennykh regionov po ikh primeneniyu na Chukotke, v Bashkirii, Yekaterinburge, Novosibirske. Razrabotan strategicheskiy podkhod k formirovaniyu sovremennogo imidzha rossiyskikh regionov: opredeleny tseli i perspektivy imidzhevoy politiki, vydeleny osnovnyye kommunikatory, obosnovany kriterii otsenki imidzhevoy privlekatel'nosti regiona. Avtory schitayut, chto uspeshnoye razvitiye rossiyskikh regionov vo mnogom zavisit ot umelogo ispol'zovaniya innovatsionnykh resursov territorial'nogo brendinga, sposobnogo privlech' v regiony investitsii, ozhivit' kul'turnuyu zhizn' rossiyskoy provintsii, usilit' natsional'nuyu identichnost'. Monografiya predstavlyayet interes dlya politikov i gosudarstvennykh deyateley, spetsialistov v sfere upravleniya i svyazey s obshchestvennost'yu, a takzhe dlya rukovoditeley vsekh urovney.
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