Principles of direct and database marketing
a digital orientation
4th ed.
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Author
Publication
2008 - Pearson Education Canada, Harlow, England, England
Language
English
Word Count
129,250 words, Guess
Page Count
517 pages
Identifiers
- Internet Archiveprinciplesofdire0000tapp
- Internet Archiveprinciplesofdire0000tapp_d0t5
- ISBN-100273713027
- ISBN-139780273713029
- OCLC Control Number263296264
and 3 more
- Better World BooksKR-622-599
- Better World Books9780273713029
- Open LibraryOL27873920M
Classifications
- DDC658.872
- LCCHF5415.126 .T35 2008
- LCCHF5415.126
Description
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Subjects
Topics
Links
Other Editions
- Principles of direct and database marketing: a digital orientation
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