Author

Publication

2008 - Pearson Education Canada, Harlow, England, England

Language

English

Word Count

129,250 words, Guess

Page Count

517 pages

Identifiers

and 3 more
  • Better World BooksKR-622-599
  • Better World Books9780273713029
  • Open LibraryOL27873920M

Classifications

  • DDC658.872
  • LCCHF5415.126 .T35 2008
  • LCCHF5415.126

Description

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Subjects

Topics

Links

Other Editions

  • Principles of direct and database marketing: a digital orientationPearson Education Canada2008-01-01

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