The Financial Services Marketing Handbook

Description

"Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed." "The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions."--BOOK JACKET.

First Sentence

The science of marketing is built on fact-based researched, sophisticated statistical methods, the testing of hypotheses, and the analysis of results.

Subjects

Other Editions

• The Financial Services Marketing Handbook: Tactics and Techniques that Produce ResultsHardcoverBloomberg Press2004-09-22
• Financial Services Marketing HandbookWiley & Sons, Incorporated, John2004-01-01
• Financial Services Marketing HandbookWiley & Sons, Incorporated, John2012-01-01
• Financial Services Marketing HandbookWiley & Sons, Limited, John2012-01-01
• Financial Services Marketing HandbookWiley & Sons, Incorporated, John2012-01-01
• Financial Services Marketing HandbookWiley & Sons, Incorporated, John2012-01-01