Marketing the Unknown
Developing Market Strategies for Technical Innovations
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Word Count
62,000 words, Guess
Page Count
248 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7632268M
- ISBN-139780471986218
- ISBN-100471986216
- OCLC Control Number40838658
- Library of Congress Control Number99013345
and 2 more
- Goodreads2818004
- LibraryThing2030438
Classifications
- LCCHF5415.153 .M55413 1999
Description
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing strategy for technical innovations. This practical book will pave the way for marketing managers, R&D managers and project managers in industrial organizations to successfully launch and market innovations in a very competitive field and will enable the reader to outline strategies for further development.
First Sentence
Some worrying figures have been published on innovation.
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