Integrated marketing communications
a systems approach
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Author
Publication
1998 - Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
78,000 words, Guess
Page Count
312 pages
Identifiers
- Internet Archiveintegratedmarket0000sirg
- ISBN-100132056186
- ISBN-139780132056182
- Goodreads3388966
- Library of Congress Control Number97019498
and 2 more
- Better World Books9780132056182
- Open LibraryOL673407M
Classifications
- DDC658.8/02
- LCCHF5415.123 .S55 1998
- LCCHF5415.123.S55 1998
Subjects
Other Editions
- Integrated marketing communications: a systems approach
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