Integrales Informationsmanagement als Funktion einer marktorientierten Unternehmensführung
der Versuch einer Neuorientierung im Zeichen der Kommunikationswirtschaft, dargestellt am Beispiel absatzorientierter interaktiver Informations- und Kommunikationssysteme
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Subjects
Series Statement
- Reihe Planung, Information und Unternehmungsführung ;
- Bd. 51
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