Author

Publication

2002 - American Management Association, New York, New York (State)

Language

English

Word Count

111,000 words, Guess

Page Count

444 pages

Identifiers

and 3 more
  • Library of Congress Control Number2002001993
  • Goodreads767875
  • LibraryThing1174425

Classifications

  • DDC659.2/0285/4678
  • LCCHD59 .H596 2002

Description

Addresses the means by which you can establish a return on investment for your online efforts, and it suggests various tactical tools to use to implement your strategy.

Subjects

Topics

InternetHd59 .h596 2002Hd59 .h596 1999659.2/0285/4678Public relations659.2/09285/4678Computer networks

Other Editions

  • Public relations on the NetAmerican Management Association2002

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