Author

Contributions

  • Tomczak, Torsten - Contributor
  • Reinecke, Sven - Contributor

Publication

2007 - Gabler, Wiesbaden, Germany

Language

German

Word Count

82,000 words, Guess

Page Count

328 pages

Identifiers

Subjects

Topics

Marketing stratégiqueMarketing - planification

Series Statement

  • Lehrbuch

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