Marketing guidebook for small airports
Our rough guess is there are 43,750 words in this book.
At a pace averaging 250 words per minute, this book will take 2 hours and 55 minutes to read. With a half hour per day, this will take 6 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Contributions
- National Research Council (U.S.). Transportation Research Board - Contributor
- Airport Cooperative Research Program - Contributor
- United States. Federal Aviation Administration - Contributor
Publication
2010 - Transportation Research Board, Washington, D.C, District of Columbia
Language
English
Word Count
43,750 words, Guess
Page Count
175 pages
Identifiers
- ISBN-100309118182
- ISBN-139780309118187
- Library of Congress Control Number2009944087
- OCLC Control Number586236947
- Open LibraryOL31072848M
Classifications
- LCCHE9797.4.E3 K74 2010
Description
This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Subjects
Series Statement
- ACRP report -- 28
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!