Global Marketing Strategy
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Author
Publication
1998-06-01 - Trans-Atlantic Publications
Language
English
Word Count
200,000 words, Guess
Page Count
800 pages
Physical Format
Paperback
Identifiers
- Internet Archiveglobalmarketings0000chee
- ISBN-100273623486
- ISBN-139780273623489
- LibraryThing187335
- Open LibraryOL10286543M
Classifications
- LCCHF1416 .C444 1998
Description
Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.
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