Corporate Architecture
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Word Count
68,000 words, Guess
Page Count
272 pages
Identifiers
- ISBN-139783037681688
- ISBN-103037681683
- OCLC Control Number884580656
- OCLC Control Number887922015
- Better World Books9783037681688
and 1 more
- Open LibraryOL28518929M
Classifications
- LCCNA6400
- LCCNA2500 .U433 2014
- LCCNA2500 .U34x 2014
Description
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
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