On the Art of Writing Copy
The Best of * Print * Broadcast * Internet * Direct Mail
2 Ed edition
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Word Count
103,000 words, Guess
Page Count
412 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL8043175M
- ISBN-139780814470312
- ISBN-100814470319
- OCLC Control Number50100182
- Internet Archiveonartofwritingco0000lewi_g6e5
and 3 more
- Library of Congress Control Number99043415
- Goodreads2823255
- LibraryThing1060154
Classifications
- LCCHF5825 .L44 2000
- LCCHF 5825 L44 2000
Description
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy." "The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism."--Jacket.
First Sentence
This book is jam-packed with rules, laws, commandments, concepts, precepts, principles, and savage opinions.
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