Publication

2003-11-05 - Thomson Delmar Learning

Language

English

Word Count

51,500 words, Guess

Page Count

206 pages

Physical Format

Paperback

Identifiers

and 2 more

Classifications

  • LCCNC997 .E94 2004

Description

Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

Subjects

Series Statement

  • Design Exploration

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