Author

Contributions

  • Chartered Institute of Marketing. - Contributor

Publication

1991 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

44,500 words, Guess

Page Count

178 pages

Identifiers

  • Open LibraryOL1643927M
  • ISBN-100750600969
  • OCLC Control Number24791672
  • Library of Congress Control Number91199268
  • Goodreads3905562

Classifications

  • DDC658.8
  • LCCHF5415.13 .M335 1991

Subjects

Topics

MarketingManagementHandbooks, manualsPsychological aspectsIndustrial PsychologyCreative ability in businessPsychology, Industrial -- Handbooks, manuals, etc

Genres

  • Handbooks, manuals, etc

Series Statement

  • The Marketing series
  • Marketing series (London, England)

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