Dangers in using market-level data for determining promotion effects
We couldn't estimate the reading time for this book.
Author
Contributions
- Gupta, Sachin - Contributor
- Porter, John C. - Contributor
Publication
1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number29234409
- Open LibraryOL52848081M
Subjects
Topics
Series Statement
- Report (Marketing Science Institute) -- no. 93-115
Other Editions
- Dangers in using market-level data for determining promotion effects
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!