Publication

2008 - Career Press, Franklin Lakes, NJ, New Jersey

Language

English

Word Count

64,000 words, Guess

Page Count

256 pages

Identifiers

  • ISBN-139781564149992
  • ISBN-101564149994
  • LibraryThing5206726
  • Goodreads2226821
  • Library of Congress Control Number2008009499
and 2 more

Classifications

  • DDC658.8/72
  • LCCHD9696.8.A2 G66 2008

Description

By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods, e-preneur is the first book to survey, analyse and make sense of how to harness this powerful new marketing tool.

Subjects

Topics

Web 2.0EntrepreneurshipEconomic aspectsInternet industryElectronic commerceCollective behaviorWeb 2.0 -- Economic aspects

Other Editions

  • E-preneurCareer Press2008

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